SIX AGENCIES ADVANCE IN $200 MILLION MITSUBISHI REVIEW

Automaker to Meet With Contenders Next Week

By Published on .

Most Popular
SAN FRANCISCO (AdAge.com) -- Mitsubishi Motors North America has narrowed the review for its $200 million creative, media planning, interactive and collateral account to six agencies, the automaker said today.
Related Stories:
MITSUBISHI CEO RESIGNS
Departure Comes as Automaker Conducts Agency Review
MITSUBISHI PREPARES TO NARROW AD AGENCY REVIEW LIST
Plans Visits With Semifinalists the Week of Jan. 17
MITSUBISHI PUTS AD ACCOUNT UP FOR REVIEW
Incumbent Deutsch Invited to Participate
MITSUBISHI SENIOR MARKETING VP RESIGNS
Ian Beavis Cites Personal Reasons
MITSUBISHI CEASES ADS ON NETWORK TV
Marketing Chief Tells iMedia Summit of Shift to Other Media

Contenders
The automaker in a statement said the contenders are: Omnicom Group's BBDO Worldwide; Publicis Groupe's Publicis in the West, Seattle, and Publicis & Hal Riney, San Francisco; Interpublic Group of Cos.' TM Advertising, Irving, Texas; and independent Cramer-Krasselt, Chicago. The ad account's incumbent, Interpublic's Deutsch, which had balked at whether it would participate in the review, will be a finalist, the automaker said.

Select Resources International, Santa Monica, Calif., is handling the review.

The automaker will meet with agencies will starting next week, with a final decision expected March 1.

Management upheaval
The review comes amid an exodus of the automaker's top management, including CEO Finbarr O’Neill, and number of senior marketing executives, including Ian Beavis, senior vice president for marketing, product planning and public relations.

Mitsubishi, whose U.S. headquarters is in Cypress, Calif., is gearing up for the important launch this spring of its Eclipse sedan.

In the release, Kevin Mayer, Mitsubushi's director of advertising, said the automaker's lineup with be "stronger than ever" with the introduction of the new sporty Eclipse and Raider truck.

Among the shops that failed to make the cut were independent Heil Brice Retail Advertising, Los Angeles; Interpublic's Sedgwick Road, Seattle; Hakukhodo-aligned Mendelsohn Zien Advertising, Los Angeles; and MDC Partners' Kirshenbaum Bond & Partners, New York.