SIX AGENCIES CHASE AOL'S $100 MILLION ACCOUNT

Incumbent Gotham Fired Earlier This Month

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NEW YORK (AdAge.com) -- AOL Time Warner's America Online said today it has chosen six agencies to go to the next round in its review of its estimated $100 million plus account.

The contenders are Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston and New York; Omnicom Group's BBDO Worldwide and DDB Worldwide, both New York; Publicis Groupe's Saatchi & Saatchi, New York; independent Wieden & Kennedy, Portland, Ore.; and Crispin Porter & Bogusky, Miami, which is partly owned by Maxxcom.

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New marketing exec
AOL began seeking a new agency soon after the appointment earlier this month of Leonard Short as executive vice president of brand marketing. Mr. Short parted ways with Interpublic's Gotham, which had worked for the online company for the last eight years.

BBDO may be a strong contender for the business. The agency was hired to execute a one-off commercial touting AOL's broadband service that aired during the Super Bowl. Mr. Short had previously worked with BBDO as executive vice president of advertising and brand management at brokerage Charles Schwab & Co.

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