FIVE AGENCIES CHASE OLD NAVY ACCOUNT

Creative Assignment Worth More Than $150 Million

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NEW YORK (AdAge.com) -- Gap Inc.'s Old Navy has selected five semifinalists for its first creative advertising review, an account worth more than $150 million.

Competing for the retailer's assignment

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are: Havas' Euro RSCG MVBMS, New York, and Arnold Worldwide, Boston; WPP Group's Berlin Cameron/Red Cell and J. Walter Thompson, both New York; and Interpublic Group of Cos.' Deutsch, Los Angeles.

Ad spending
Old Navy spent $154.5 million on measured media during the first 11 months of last year and $158 million in 2002, according to TNS' Media Intelligence/CMR.

Advertising has been handled in-house, though Old Navy has turned to outside agencies for projects.

Boston-based consultancy Pile & Co. is conducting the review. A final decision is expected in April.

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