×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FIVE AGENCIES CHASE OLD NAVY ACCOUNT

Creative Assignment Worth More Than $150 Million

By Published on .

NEW YORK (AdAge.com) -- Gap Inc.'s Old Navy has selected five semifinalists for its first creative advertising review, an account worth more than $150 million.

Competing for the retailer's assignment

Related Stories:
OLD NAVY OPENS REVIEW FOR $130 MILLION ACCOUNT
First Time Gap Unit Seeks Outside Agency for Creative
are: Havas' Euro RSCG MVBMS, New York, and Arnold Worldwide, Boston; WPP Group's Berlin Cameron/Red Cell and J. Walter Thompson, both New York; and Interpublic Group of Cos.' Deutsch, Los Angeles.

Ad spending
Old Navy spent $154.5 million on measured media during the first 11 months of last year and $158 million in 2002, according to TNS' Media Intelligence/CMR.

Advertising has been handled in-house, though Old Navy has turned to outside agencies for projects.

Boston-based consultancy Pile & Co. is conducting the review. A final decision is expected in April.

Most Popular