SIX AGENCIES COMPETE FOR AOL MEDIA ACCOUNT

Work Valued at $300 Million

Published on .

NEW YORK (AdAge.com) -- Interpublic Group of Cos.' Initiative Worldwide, the incumbent agency on the $300 million offline media account for
Related Stories:
AOL SEEKS AGENCY FOR $60 MILLION AD ACCOUNT
Sends RFP for Interactive Work to 15 Shops
AOL READIES RFP FOR $300 MILLION U.S. MEDIA REVIEW
Awards $50 Million U.K. Account to Grey Worldwide
Time Warner's America Online, and five other media agencies received requests for proposals as AOL advanced its media review.

The five others invited were: Publicis Groupe's Starcom MediaVest and London-based Zenith Optimedia Group; WPP Group's Mediaedge:cia; Aegis Group's Carat; and Omnicom Group's OMD/ PHD.

Pile & Co., Boston, is conducting the search for the Dulles, Va.-based Internet giant.

Separately, AOL is also conducting a review for its estimated $55 million to $60 million interactive creative and media account.

Most Popular