SUBARU MAKES CUTS IN $150 MILLION ADVERTISING REVIEW
Automaker Notifies at Least 20 Agencies
AT LEAST 11 AGENCIES MAKE FIRST CUT FOR SUBARU REVIEW
Second Cut Scheduled for Mid-July
AD AGENCIES RESPOND TO SUBARU REVIEW QUERY
Automaker Readies Request for Proposals for $150 Million Account
SUBARU NAMES CONSULTANT FOR AGENCY SEARCH
AAR to Handle Review for $150 Million Account
SUBARU OF AMERICA EYES ALTERNATE AD AGENCIES
Denies Review but Says Incumbent Agency Will Be Included
Those agencies are: Interpublic Group of Cos.' Martin Agency, Richmond, Va.; Omnicom Group's DDB Worldwide, New York; and sibling GSD&M, Austin, Texas, according to AAR, the consultant handling the search.
Tomorrow's meeting at Subaru may further alter the number of finalists included or excluded from the shortlist, a spokesperson for AAR said.
A spokeswoman for Subaru of America, based in Cherry Hill, N.J., referred calls to the consultancy.
Subaru initiated a review of the creative portion of its advertising account in late June. According to TNS Media Intelligence/CMR, Subaru spent $168 million in measured media in 2003
Incumbent is out
The incumbent agency, Interpublic's TM Advertising in Irving, Texas, is not participating in the review.
"We decided weeks ago not to defend this business. We didn't pitch, we didn't make a presentation, we decided to pursue other car business," said Jim Ferguson, chairman and chief creative officer at TM Advertising.
Until now, agencies have presented credentials and met with the marketer for "chemistry" meetings. In the next stage after tomorrow's meeting, finalists will be briefed on the details of a strategic and creative assignment on Aug. 4.
Final agency presentations are set for early September.