THREE AGENCIES TO HANDLE AMERICAN LEGACY ACCOUNT

Arnold, Crispin Porter and GSD&M Split $65 Million Work

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BOSTON (AdAge.com) -- The American Legacy Foundation has selected a trio of agencies for its $65 million advertising account, according to executives familiar with the situation.

Havas' Arnold Worldwide, Boston, and Maxxcom-backed Crispin Porter & Bogusky, Miami, get the "Truth" portion of the account, while Omnicom Group's GSD&M, Austin, Texas, will support the foundation's smoking cessation initiatives, according to the sources. "Truth" refers to the tagline used by the youth-oriented anti-smoking campaign.

The agencies bested Interpublic

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Group of Cos.' Campbell-Ewald, Warren, Mich., and independent Wieden & Kennedy, Portland, Ore.

Big Tobacco funding
The anti-smoking foundation, which was created as the result of a 1998 agreement between major tobacco makers and 46 state attorneys general settling state tobacco lawsuits, earlier had announced its intention to review all its marketing contracts in a bid to cut expenses. The five tobacco companies that fund the foundation annually for five years do not have to fund it in any year in which their share of the tobacco market drops below 99.05%, as it did last year.

In January, American Legacy tapped Media Head, New York, as its media agency, replacing Havas' Media Planning Group, New York. A public relations review is in the works.

A recommendation was being made to the board on Tuesday in San Francisco, according to agency executives. A formal announcement is expected later today. Pile & Co. in Boston has been handling the searches.

Arnold and Crispin have shared the account since 1999.

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Claire Atkinson contributed to this report.