With the holiday season in full swing and Christmas right around the corner, agencies have been showing off their spirit and creativity through a mix of fun videos, apps and microsites. Here are some holiday innovations they shared with Ad Age.
Shackleton: Silent Night
Spanish agency Shackleton created an app called Silent Night, designed to detect key political words, such as "Donald Trump," in order to help make dinner conversations on Christmas less awkward. The app, available for download in the App Store and Google Play in English or Spanish, works by placing it in the middle of a table and letting it tune into the conversation. Once a key word is heard, the app will play an audio message to sidetrack people in the room toward another topic.
MEC: Lip Sync Battle
Everyone loves singing along to their favorite holiday songs, and MEC proves that in its international Lip Sync Battle. MEC offices around the world, such as London, South Africa and Mexico, are competing for the best Christmas singalong video. As of Tuesday, the GroupM agency's Dubai office was in first place with 40,154 votes, followed by Indonesia and Miami.
Zimmerman: Snow Globe
The Omnicom shop created a microsite with an interactive snow globe featuring its Ft. Lauderdale, Fla. headquarters inside. Site visitors can change the music and the setting for the globe from night to day, and each time someone "shakes" it with a click of a button, snow flurries come down and a new comment pops up. Some comments include, "No silent nights for us. The machine never sleeps," and "You had me at first shake."
DiMassimo Goldstein: Santa's Helpers
In DiMassimo Goldstein's holiday video, the agency is fired by an angry client for a tweet gone wrong, but the client isn't your ordinary brand or company – it's Santa Claus. Check out the 40-second film to see how to stay off Santa's naughty list when working for him.
GSD&M: Overconfident Wrapping Paper
For those who are really proud of the gifts they've bought for loved ones this year, GSD&M created "Overconfident Wrapping Paper," which includes
Cossette Chicago: Making of 2015 Holiday Card
Cossette Chicago's video shows everyone just how hard its team members worked to create its 2015 holiday cards, including being holed up in a small cabin while only eating frosted cookies and burnt ham and using "sustainably sourced" pencils. The tongue-in-cheek film states that the shop added paper vellum to the cards "because why the fuck not," and each piece "was hand-licked by a member of senior management."
Mason, Inc.: Interactive Cup Designer
Bethany, Conn.-based PR firm Mason tapped into Starbucks' holiday cup controversy this year, replacing its annual agency cards with an "Interactive Cup Design Tool" that allows people to create their own festive cups online. Once a cup is created with a variety of background options and art elements, it's added to a gallery and can be shared on social media.