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AGENCIES INVITED TO PITCH FOR MACY'S $20 MILLION ACCOUNT

Retailer's Marketing Handled In-house

Published on .

NEW YORK (AdAge.com) -- Federated Department Stores has sent requests for information to an undisclosed number of agencies to pitch a $20 million branding assignment for Macy's, said executives with knowledge of the pitch.

The retailer currently uses an in-house team and wants to test ideas from outside shops, it was said.

Bedford Group, Atlanta, which is handling the review, declined comment.

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