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AGENCIES RECEIVE CISCO REQUESTS FOR PROPOSALS

Arnold, BBDO West Among Shops Asked to Participate

By Published on .

SAN FRANCISCO (AdAge.com) -- Several agencies received request for proposal letters from Cisco Systems, San Jose, Calif.

The Internet networking company is looking for a new agency to handle its multimillion-dollar global account.

Executives close

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to the situation said agencies that received requests include Havas Advertising's Arnold Worldwide, San Francisco; Omnicom Group's BBDO West, San Francisco, and TBWA/Chiat/Day, Playa del Rey, Calif.; Interpublic Grouo pf Cos.' Deutsch, Los Angeles; Grey Global Group's Grey Worldwide, New York and San Francisco; and WPP Group's J. Walter Thompson/Tonic, San Francisco.

WPP siblings Y&R Advertising, San Francisco, and Ogilvy & Mather Worldwide, New York, also have received RFPs and will participate.

Omnicom's Goodby Silverstein & Partners, San Francisco, received a request but will not participate in the review. Neither will Interpublic's Foote, Cone & Belding Worldwide, San Francisco, which cited its Avaya account as a conflict.

Jere King, vice president of worldwide marketing communications for Cisco, declined to confirm which agencies had received proposal letters. Ms. King said the process is a "closed review" and that agencies will continue to be added or subtracted from the list depending on their responses to the letter.

Ten-year agency incumbent, Interpublic's Hill, Holliday, Connors, Cosmopulos, San Francisco, will not participate in the review.

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