Of the 22 agencies that received and returned requests for information in early February, the following shops will receive requests for proposals: Omnicom Group's BBDO Worldwide, New York, and DDB Worldwide, Chicago; independent Doner, Southfield, Mich.; Publicis Groupe's Fallon Worldwide, Minneapolis, and Saatchi & Saatchi, New York; Interpublic Group of Cos.' Foote, Cone & Belding Worldwide and McCann-Erickson Worldwide, both New York; and WPP Group's Ogilvy & Mather and Y&R Advertising, New York.
The final agency or agencies will be selected by the end of April.
The review applies to all of DuPont's six business units, except for its DuPont Textiles & Interiors unit and the surfaces group within its DuPont Safety & Protection unit. Many of the brands in those two areas, including Lycra, Stainmaster, Corian, and Teflon fabric protection, already had been reviewed in the past year.
The company, based in Wilmington, Del., spent $66 million in the U.S. on measured media for the first 11 months of 2002, according to Taylor Nelson Sofres' CMR.