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TWO AGENCIES WIN TV ASSIGNMENT FOR VODKA BRAND

DeVito Verdi, Wolfe/Doyle Split Duties for Grey Goose

By Published on .

NEW YORK (AdAge.com) -- Sidney Frank Importing Co. split assignments for Grey Goose Vodka's first TV campaign between two independent agencies following a review.

The project went to DeVito Verdi, New York, and Wolfe/Doyle, San Francisco. Spending was not disclosed, but Sidney Frank Importing said its 2003 ad budget is $15 million to $20 million.

The TV campaign, to break in February, possibly on the Golf Channel, will continue to position Grey Goose as the "best tasting vodka."

Review contenders
Other shops in the review were: Omnicom Group's Goodby, Silverstein & Parnters, San Francisco; Publicis Groupe's Team One Advertising, El Segundo, Calif.; Interpublic Group of Cos.' Dailey & Associates, Los Angeles; and the distributor's in-house creative unit.

Print creative remains in-house. KSL Media, New York, handles media.

Sidney Frank Importing is based in New Rochelle, N.Y.

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