The project went to DeVito Verdi, New York, and Wolfe/Doyle, San Francisco. Spending was not disclosed, but Sidney Frank Importing said its 2003 ad budget is $15 million to $20 million.
The TV campaign, to break in February, possibly on the Golf Channel, will continue to position Grey Goose as the "best tasting vodka."
Other shops in the review were: Omnicom Group's Goodby, Silverstein & Parnters, San Francisco; Publicis Groupe's Team One Advertising, El Segundo, Calif.; Interpublic Group of Cos.' Dailey & Associates, Los Angeles; and the distributor's in-house creative unit.
Print creative remains in-house. KSL Media, New York, handles media.
Sidney Frank Importing is based in New Rochelle, N.Y.