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Agency Brief: Ben & Jerry's, Bots and Boos

By Published on .

Ben & Jerry's Jimmy Fallon's Marshmallow Moon Facebook Story game
Ben & Jerry's Jimmy Fallon's Marshmallow Moon Facebook Story game Credit: Courtesy 360i

Happy first Friday of November! We made it through Halloween, though many of us are probably in a candy coma on a couch binge-watching "Stranger Things Season 2."

No worries, we'll keep this week's news roundup short.

Over the moon
360i, through its integrated media AOR partnership with Ben & Jerry's, helped the ice cream brand launch a rather unusual flavor this week: Jimmy Fallon's Marshmallow Moon. The agency used Facebook's A.R. beta program to create the first-ever branded gamified Facebook Story filter, in which fans could load the Marshmallow Moon filter and try to virtually catch as many falling marshmallows in their mouths as they can. If only Facebook fans could also taste the new ice cream through the A.R. experience.

The robots are coming!
WE Communications has started working with global consumer robot company iRobot—creator of the Roomba—as AOR for corporate, consumer product and executive communications in North America and China. The work will expand to Europe, the Middle East and Africa in 2018. The account, which has a budget in the low seven figures, was won following a competitive three-month pitch. WE Communications is supporting the business across multiple offices in at least seven countries. Bring on the robots, but the Wall-E-types, not the Terminator-esque ones.

Creative conundrum
It's well-known in the industry that there's a lack of female and diverse talent in creative departments. Now, Adobe released a study this week at the 3% Conference looking into why. The research found that more than half of creatives of color consider lack of awareness of "creative professions" as a barrier to pursuing creative education. Also, only 50 percent of respondents believe that diversity in the creative industry is getting better as compared to five years ago.

Some fun Halloween photos

Deep Focus' Creep Focus Short Film Horror Festival
Deep Focus' Creep Focus Short Film Horror Festival Credit: Courtesy Deep Focus

To the left is a shot from Deep Focus' eighth annual Creep Focus Short Film Horror Festival in honor of Halloween, which allows staffers to enter their films for a chance to win prizes (and bragging rights).

Mekanism's Chicago office gets into the Halloween spirit.
Mekanism's Chicago office gets into the Halloween spirit. Credit: Courtesy Mekanism

Here's a photo from Mekanism's Chicago Halloween party. I spy a pineapple, a ringmaster, and a satellite, I think.

Cohn & Wolfe's Will Porter as Stay Puft.
Cohn & Wolfe's Will Porter as Stay Puft. Credit: Courtesy Cohn & Wolfe

Cohn & Wolfe's Will Porter on the office services team actually inhabited that Stay Puft costume. In fact, he intentionally stood very still so that people would mistake him as a decoration, and then would scare them. Boo!

Tweet of the week

Number of the week
12 – the number of days until Ad Age's two-day Next Conference in New York City's Metropolitan Pavilion. Come hear some awesome speakers on Nov. 15-16 who will discuss the future of digital media, as well as chatbots, virtual assistants and more. followed by some cocktails at the end of day one).

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