Peter Gay, North American creative director for health at Weber Shandwick, got a tattoo on his forearm as a reminder of what it's like to be a child. It shows the directions to Neverland from J.M. Barrie's "Peter Pan": "Second to the right, and straight on till morning." Said Mr. Gay: "When we're kids we daydream all the time. ...We think up new worlds, adventures and even make up new people. In Neverland, you can never grow up. And it's good to have those directions handy."
See more agency tattoos in the gallery.