Al Roker is taking a break from livestreaming his family dinners to help marketers figure out how best to use the Twitter video tool along with other video platforms such as YouTube.
Mr. Roker's production shop, Al Roker Entertainment, is opening an agency group called Roker Labs to create branded video for streaming platforms and connect advertisers with video stars from YouTube, Vine, Periscope, Meerkat and elsewhere.
In a kick-off study, Roker Labs found that 70% of key Periscope users stream things they witness such as concerts, while 30% stream primarily themselves and their own activities, often preparing meals or demonstrating beauty products.
People are also likely to show off tech gadgets through Periscope in the morning and afternoon, according to the study, which was conducted in partnership with analytics company Dextro. And more users stream themselves cooking dinner than any other meal.
By region, the U.S. leads the pack in terms of the top streamers, followed by Turkey, Mexico, Canada, Italy and Qatar, the company said, citing Twitter profile data.
According to Roker Labs and Dextro, top Periscope users include:
Hillary Clinton (@HillaryClinton)
Twitter following: 3.83M
Periscope following: 96.5K
Kevin Hart (@KevinHart4real)
Twitter following: 20.1M
Periscope following: 151.4K
Tom Green (@tomgreenlive)
Twitter following: 283K
Periscope following: 25.9K
Streamers navigating cities:
Twitter following: 6.04K
Periscope following: 224.4K
Talking heads streaming themselves:
Brendon Urie (@brendonurie)
Twitter following: 789K
Periscope following: 72.8K
Matthew Santoro (@MatthewSantoro)
Twitter following: 284K
Periscope following: 92.1K