Alex Bogusky Resigns From MDC Partners

Creative Legend to Focus on Projects Outside of Advertising and Marketing

By Published on .

NEW YORK (AdAge.com) -- Advertising celebrity and MDC Partners' star employee Alex Bogusky has resigned from the holding company to pursue efforts outside the ad world.

Alex Bogusky
Alex Bogusky
"We have enjoyed a long and tremendously productive partnership over the past ten years and have the utmost respect and admiration for Alex," MDC said in a statement. "We're confident that many important causes will benefit from his passion and brilliance, and wish him the very best in all of his future endeavors." Mr. Bogusky couldn't immediately be reached for comment.

Mr. Bogusky began his career as a creative in the '80s, and is the founding partner of Crispin Porter & Bogusky, which under his direction became one of the country's most talked-about -- at times lauded and hated in equal measure -- shops. CPB was bought by MDC nearly 10 years ago, and since that time Mr. Bogusky has risen through the ranks of the holding company and become one of ad land's most famous personalities. His departure from MDC is sure to dampen interest from a generation of talent that has admired him for audacious work for marketers like BMW Mini and Burger King.

Creativity

In some sense, the move has been a long time coming. Over the past two years, Mr. Bogusky has gradually transitioned out of day-to-day creative oversight for Crispin clients and has promoted the creative department underneath him, leaving the agency in the creative hands of Rob Reilly and Andrew Keller. He's also been increasingly focused on a range of non-advertisng projects, penning books like "The 9-Inch Diet" and "Baked In," spending time building a web-based talk show called "Fearless Q&A," and being an outspoken advocate for green projects and sustainability initiatives.

At the same time, it was only January when he agreed to take on an MDC-wide role. MDC Chairman-CEO Miles Nadal at the time called Mr. Bogusky "an incredible individual with a rare combination of creative brilliance and business savvy," and had said Mr. Bogusky's new role at the holding company would be to use his talents across the entire network of agencies.

It is understood that for the past few months Mr. Bogusky was spending approximately half his time working on MDC initiatives and the rest on his own projects, and that he has been permitted to exit his contract.

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