ALLIED DOMECQ PICKS SHOPS FOR NEW MALT DRINKS

BBDO, dRush to Handle Work for Spring Rollout

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BOSTON (AdAge.com) -- Allied Domecq's Allied Domecq North America, Westport, Conn., assigned advertising for two new ready-to-drink malt beverages to BBDO Worldwide, Chicago, and Deutsch's dRush, New York.

The brands will be introduced in the spring by the distiller and Philip Morris Cos.' Miller Brewing Co.

Omnicom Group's BBDO,

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the agency for Allied Domecq's Stolichnaya vodka, will handle ads for a Stoli malt beverage extension. The dRush agency, part of Interpublic Group of Cos., handles Allied Domecq's Sauza tequila and will handle a Sauza malt beverage extension.

The names of the new beverages were not disclosed.

Earlier this month, Miller said it and Skyy Spirits Co., majority-owned by Campari group, will launch Skyy Blue, another ready-to-drink beverage.

Skyy agency Lambesis, San Diego, handles Skyy Blue.

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