Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

NEW YORK (AdAge.com) -- Allstate Corp., Northbrook, Ill., hired WPP Group's A. Eicoff & Co., Chicago, to create a direct response TV campaign.

Eicoff, a unit of Ogilvy & Mather Worldwide, will handle a pilot effort to drive business to Allstate's agents, Web site and toll-free number as part of the insurance marketer's "Good Hands" campaign.

Billings were not disclosed, but Allstate spent $62 million on TV in 2000 and $14 million in the first half of 2001.

Bcom3 Group's Leo Burnett Co., Chicago, will remain Allstate's agency of record.

Most Popular