The international account is estimated to be worth $30 million.
According to Taylor Nelson Sofres' CMR, on its domestic business, American Airlines spent $82 million on measured media in 2000, dropping to $47 million in 2001 from January to October.
Temerlin McClain, Irving, Texas, is agency of record for the airline's domestic advertising business. Universal McCann, New York, handles buying for the domestic account.
Calls to the airline and to the agency were not returned at press time.