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Brokerage Seeks Agency for Direct Marketing Account

By Published on .

SAN FRANCISCO (AdAge.com) -- Kansas City, Mo.-based brokerage American Century Cos. has narrowed the review for its direct marketing account to four shops.

The contenders are: independent Bernstein Rein, Kansas City; Interpublic Group of Cos.' Draft, Chicago; WPP Group's Wunderman, Chicago; and the incumbent, independent Digitas, Boston.

Select Resources International
Consultant Select Resources International, West Hollywood, Calif., which is handling the review, said a decision is expected before the end of the year.

Billings are undetermined. Independent Rubin Postaer & Associates, Santa Monica, Calif. remains branding agency.

American Century Cos., through subsidiary American Century Investment Management, oversees more than 60 mutual funds.

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