×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AMERICAN EXPRESS OPENS MEDIA REVIEW

Incumbent MindShare to Defend

By Published on .

NEW YORK (AdAge.com) -- Financial services company American Express is putting its global media planning and buying account into review, a spokeswoman said today.

WPP Group's MindShare has handled the business since 1998. Prior to that, media buying and planning was done in-house at WPP's Ogilvy & Mather, which has had the creative portion of the account since 1962.

Defending
MindShare is expected to defend the business, according to an executive familiar with the matter. MindShare did not return a call for comment.

The AmEx spokeswoman, Judy Tenzer, said a new agency is expected to be named early to mid-2004.

American Express spent $287 million in measured media in the U.S. in 2002, according to TNS Media Intelligence/CMR. Published reports put the value of the global account at $375 million.

Most Popular