NEW YORK (AdAge.com) -- The American Legacy Foundation has narrowed the list for its estimated $65 million advertising review to six agencies, which will compete for the account against the anti-smoking group's two incumbents.
Shops making capabilities presentations
are Interpublic Group of Cos.' Campbell-Ewald
, Warren, Mich., and sibling Martin Agency
, Richmond, Va.; independent Wieden & Kennedy, Portland, Ore.; Publicis' Fallon Worldwide
, Minneapolis; Omnicom Group's Goodby
, Silverstein & Partners, San Francisco, and sibling GSD&M
, Austin, Texas. The incumbents are Havas' Arnold Worldwide, Boston, and Miami-based Crispin Porter Bogusky, of which Maxxcom has a 49% stake.
Finalists will be named later this month, with a decision in May.
American Legacy already selected Media Head, New York, to be its media agency; the group is also looking for a public relations shop as it reassesses all of its contracts in light of tightening budgets.
Pile & Co., Boston, is the consultant.