American Greetings Seeking Creative, Media Agencies

Company Was Formerly With Element79

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Cardmaker American Greetings is reaching out to agencies for creative and media services, Ad Age has learned.

The move comes after Element 79 lost the account prior to being absorbed by Omnicom sibling DDB Chicago in September. The company had been working with Element 79 for creative and Omnicom's PHD for media since spring 2011. The search process is being managed by Roth Associates and is expected to conclude in January.

A spokeswoman for American Greetings confirmed the review, stating: "American Greetings Corporation, located in Cleveland, Ohio, is conducting a review to select agency candidates for full service (creative, digital and media planning/buying) advertising responsibilities." It's not clear if creative and media reviews are being held separately.

American Greetings is not a big measured media spender, according to Kantar. The company in 2011 spent only $2.7 million on U.S. measured media, down from $3.6 million the prior year.

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