Catherine Warburton Leaves for Zoom Amid Changes at UM

Move Comes Weeks Before TV Upfront, But Media Agency Has Plans in Place

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Catherine Warburton
Catherine Warburton

Zoom Media & Marketing, a digital out-of -home company headquartered in Montreal, has hired Universal McCann TV executive Catherine Warburton as its new senior VP-business development in the U.S. The move follows changes at UM, an Interpublic Group of Cos.' firm, and comes just weeks before the biggest upfront presentations.

Ms. Warburton was most recently UM's exec VP and managing partner of U.S. integrated investment and TV. A relatively new position for her, it added digital and print to her TV-buying background. She had been at the firm for more than seven years, and before taking on the integrated role she was exec VP-national buying.

In March, David Cohen was promoted to UM's chief media officer-North America from exec VP-global digital officer. The shift gives him oversight of media strategy across all platforms in North America, while he retains his global-digital responsibilities.

It's understood that UM doesn't have immediate plans to replace Ms. Warburton. But Mr. Cohen told Ad Age that the firm has a structure in place ensuring that her departure does not disrupt the agency process during the upfronts.

"We have a new structure that affords us the ability to be more agile in the marketplace, having teams of folks responsible for multimedia negotiations. We're continuing to leverage MagnaGlobal in the market," Mr. Cohen said. (Former U.S. CEO of Initiative Tim Spengler recently moved to head up MagnaGlobal as CEO.) "We have a group of investment specialists ... who are awesome at their jobs, so we're not worried in terms of being able to make it to the upfronts."

Along with Ms. Warburton, national broadcast lead Dani Benowitz had also recently taken on print and digital responsibilities via an "integrated investment" title.

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