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Winner to Be Named in Late June

By Published on .

NEW YORK (AdAge.com) -- Amtrak has cut its $27 million agency review down to four finalists, the financially strapped railroad service said.

A spokesman for Amtrak said the four finalists are: incumbent White and Baldacci, Herndon, Va.; Interpublic Group of Cos.' Martin Agency, Richmond, Va.; Havas' Arnold, Washington, D.C.; and WKP/YPBR, New York.

No further cuts
The four agencies were trimmed from

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an initial group of 16. The Amtrak spokesman said there would be no further cuts, that the winning agency will come from that group of four. A decision is expected in late June.

Amtrak, plagued for years by financial difficulties, spent $30 million in measured media in 2001 but that dropped to $18 million last year, according to TNS Media Intelligence/CMR. The spokesman said Amtrak plans on upping that spending to the $27 million figure.

The pitch process is part of a regular cycle in which the federally funded railroad service must conduct a review every two years.

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