A spokesman for Amtrak said the four finalists are: incumbent White and Baldacci, Herndon, Va.; Interpublic Group of Cos.' Martin Agency, Richmond, Va.; Havas' Arnold, Washington, D.C.; and WKP/YPBR, New York.
No further cuts
The four agencies were trimmed from
Amtrak, plagued for years by financial difficulties, spent $30 million in measured media in 2001 but that dropped to $18 million last year, according to TNS Media Intelligence/CMR. The spokesman said Amtrak plans on upping that spending to the $27 million figure.
The pitch process is part of a regular cycle in which the federally funded railroad service must conduct a review every two years.