AMTRAK TAPS GODWIN GROUP FOR NEW ORLEANS LINES

Move Comes 10 Months After Ogilvy Dismissal

By Published on .

WASHINGTON (AdAge.com) -- Amtrak, which recently dropped WPP Group's Ogilvy & Mather as its national advertising agency after just 10 months, has hired the Godwin Group, Jackson, Miss., to handle marketing for its two long-haul trains in the Southeast -- the Crescent and the City of New Orleans.

Amtrak said in a statement that the agency will try to position the trains -- City of New Orleans runs from Chicago to New Orleans and the Crescent from New York to New Orleans -- as the best alternative for travelers in the Southeast.

Amtrak offered no indications of spending on the account.

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