Publicis Worldwide North America has named Andy Bird the new chief creative officer for its New York flagship office.
Mr. Bird most recently served as the executive creative director at Publicis London and has increasingly been involved with the agency's global clients, such as Nestle, Procter & Gamble and Cadillac. On the latter, for example, he oversaw the "Dare Greatly" Oscars spot featuring overachievers such as Steve Wozniak, Richard Linklater and Jason Wu.
Mr. Bird will replace Rob Feakins, who vacated the CCO post of the Publicis Kaplan Thaler flagship last fall. Before he moves permanently to New York in September, Mr. Bird will divide his time between the London and New York offices to ensure a smooth transition for the agency's business at both offices.
"Publicis Worldwide has a global culture of collaboration and I've experienced this first-hand, working on many of our major, global clients over the past year or so," said Mr. Bird. "I can't wait to dive into the most highly charged, competitive, creative market around. I am really looking forward to pushing and flexing our creative product, drawing upon our already broad scope and scale. It's a really exciting time at Publicis in New York and I'm honored to be a part of the incredibly talented team. I know we will all do great things here together."
Prior to Publicis, Mr. Bird was a creative at Ogilvy & Mather London, where he worked accounts such as Kraft, MTV, Europcar, Castrol, World Wildlife Foundation and MTV. Before that, he founded two agencies, Soul Advertising and Nitro London, and spent a large part of his career at BBH London, where he became head of art and design at the age of 27. In his various posts Mr. Bird has won Cannes Lions and D&AD pencils for clients including American Express, Levi's, Dockers, Boddingtons, Audi and Lynx.
Mr. Bird will report to North American CEO Andrew Bruce, who, along with Publicis Worldwide North America Chairman Susan Gianinno has been bolstering the agency's North American leadership team. It now includes Chief Strategy Officer Carla Serrano, former CEO of Naked Communications, Chief Digital Officer Dawn Winchester, previously R/GA EVP-global chief marketing services officer and Chief Marketing Officer Julie Levin, formerly SVP-chief growth officer at The Martin Agency.
"Creative is the soul of our business and collaboration the hallmark of success," said Mr. Bruce. "Andy embodies both. He is one of those rare creative talents, a leader who brings out the best in every person and every piece of work. I know he will set New York on fire. We have been carefully looking for our creative visionary and welcome Andy to New York as he transitions across the pond."