ANTI-SMOKING GROUP NARROWS $65 MILLION REVIEW

But Payment to American Legacy Foundation Is Challenged

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CHICAGO (AdAge.com) -- American Legacy Foundation today named the finalists for its $65 million anti-smoking advertising review, according to consultant Pile and Co., Boston.

Five advance
Making the cut are Interpublic

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Group of Cos.' Campbell-Ewald, Warren, Mich.; Omnicom Group's GSD&M, Austin, Texas; independent Wieden & Kennedy, Portland, Ore.; and incumbents Havas' Arnold Worldwide, Boston, and Crispin Porter & Bogusky, Miami, which is 49% owned by Maxxcom.

Omnicom's Goodby Silverstein & Partners, San Francisco, and Interpublic's Martin Agency, Richmond, Va., were cut afer the final presentations this week. Publicis Groupe's Fallon Worldwide, Minneapolis, withdrew last week, citing workload issues.

A decision is expected in early May.

Lawsuit
Separately, the Lorillard Tobacco Co. refused to give a final $28.4 million payment to fund the foundation's anti-tobacco ad program, pending the outcome of its lawsuit against the foundation.

The suit alleges the foundation is villifying tobacco companies in its "Truth" anti-smoking ads, in violation of the Master Settlement Agreement. Lorillard owes the money as part of the 1998 agreement settling state tobacco suits that included some limits on the advertising.

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