Norwalk, Conn.-based Modem Media, partly
Boston-based Digitas will handle contact strategy, online media buying and planning, and certain creative campaign responsibilities. AtmosphereBBDO, New York, has been awarded various strategic and creative duties.
The account is worth $60 million, though AOL said it would become much more aggressive and strategic online.
"AOL took a unique approach to the selection process that enabled it to retain two strategic, sophisticated and, in many ways, complementary agencies for the business," said John Lane, vice president of online marketing at AOL.
$300 million review
Separately, AOL is also conducting a review for its estimated $300 million offline media account. That review has been narrowed to three agencies, Interpublic Group of Cos.' Initiative, the incumbent; Publicis Groupe's Starcom MediaVest Group; and Aegis Group's Carat.
~ ~ ~
Claire Atkinson contributed to this report.