The Omnicom Group shop won the account
Agency executives referred calls to the marketer, as did Wanamaker & Associates, Atlanta, the consultant that conducted the pitch.
The Ft. Lauderdale, Fla.-based chain is in the process of repositioning its brand and has hired Siegel & Gale, New York, to conduct market research and make recommendations on the matter. Results of Siegel & Gale's findings will be released to the company's franchisees this fall.
Arby's split with its longtime agency, independent Doner of Southfield, Mich., earlier this year.