Atlanta-based Arby's Restaurant Group has tapped local agency Sparks Grove as its interactive agency of record. Sparks Grove will handle Arby's digital strategy and content, including online media, advertising and the development of arby's.com
According to TNS Media Intelligence, Arby's spent $102.5 million on advertising in 2007, and $84.9 million from January to September 2008. To date Arby's U.S. online advertising spending is on the rise, up 36% from 2007. Sparks Grove won the account after a review.