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ARNOLD KEEPS FIDELITY AD ACCOUNT

Four Shops Competed for $90 Million Account

By Published on .

NEW YORK (AdAge.com) -- Boston-based Fidelity Investments has retained Havas' Arnold Worldwide, Boston, to handle its $90 million
Related Story:
FIDELITY INVESTMENTS OPENS CREATIVE REVIEW
Incumbent Arnold Invited to Defend Account
creative account after a review.

Arnold was up against sibling McKinney & Silver, Raleigh, N.C. and two Omnicom Group agencies, TBWA/Chait/Day and BBDO Worldwide, both New York.

Joanne Davis was the consultant handling the search. The mutual funds marketer opened the review last November.

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