The decision is not surprising; Miller has tapped the agencies of
The three other shops handling Miller's malt brands are Lambesis, Carlsbad, Calif., for Skyy Blue with Campari Group's Skyy Spirits LLC; Interpublic Group of Cos.' dRush, New York, for Sauza Diablo with Allied Domecq Spirits; and Omnicom Group's BBDO Worldwide, Chicago, for Stoli Citrona, also with Allied Domecq.
The new beverage has yet to be named.
Neither Arnold nor Brown-Forman returned calls seeking comment by press time.
A spokeswoman for Miller, a unit of Philip Morris Cos., was not aware of any account decisions.