ARNOLD WINS MCDONALD'S CO-OP ACCOUNT

$25 Million Prize Covers Boston Region

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CHICAGO (AdAge.com) -- McDonald's Corp. is consolidating its $25 million Boston region account with Arnold Worldwide Partners, following a shootout with Publicis Groupe's Leo Burnett USA, Chicago, the agency said.

The victory is extra-sweet for the

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Boston-based Havas agency because it had lost the regional co-op business to Burnett in April 2000.

The shootout ended in a stalemate last week, but the fast-food company has been intent on consolidating its marketing resources and messages. Franchisees made the decision today.

Leo Burnett executives referred calls to McDonald's. Calls to McDonald's Eastern region weren't immediately returned.

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