$137.8B U.S. ad spend for top 200 advertisers
Industry awards shows -- meaningless bling, or a genuine way to jump-start your creative career? The Art Directors Club is taking a step to ensure the latter with the introduction of an Artists-in-Residence program as part of its annual Young Guns awards, which celebrates up and coming talents in the commercial arts. For the YG's 12th year, the ADC is partnering with artist-representation agency Levine/Leavitt on the program, which will grant up to five Young Guns 12 winners close career guidance for one year through Levine/Leavitt and an Artist-in-Residence Board of Advisors.
Levine/Leavitt, which represents top photographers such as Danny Clinch, known for his music-industry portraiture and film, Dimitiri Daniloff, who's made a name for himself capturing surreal, award-winning images, as well as designers/illustrators such as former Young Guns Alex Trochut and Sean Freeman.
According to Menno Kluin, ECD and head of art at Deutsch New York and the chair of Young Guns 12, the idea came about as a way to do "something meaningful for the winners," he said. "There are so many awards shows and awards in a year. Some have lost their appeal and impact. Winning an award is one thing, but being able to then accelerate your career with representation by a prestigious talent agency is beyond valuable."
"Each Artist-In-Residence will be promoted through our agency in the same fashion as the artists currently on our roster, with carefully planned marketing systems, introductions and meetings with select clients and a good amount of PR," said Levine/Leavitt co-founder Jeff Levine. "We'll be involved in all aspects of their commercial and editorial assignments. Additionally the guidance from the Board of Advisors will offer each artist very personalized insight to expanding their career and taking their craft to a higher level." The board of advisors includes Mr. Kluin; design director at Columbia Records/Sony Music Dave Bett; Preacher, Austin Chief Creative Officer Rob Baird; photographer Danny Clinch; and Droga5 executive producer Cliff Lewis.
Young Guns 12 is open for entries. To apply, commercial artists under 30 must submit six to 10 of their best pieces by April 7 at the Art Directors Club Young Guns site.