NEW ATLANTIC CITY CASINO TAPS VEGAS AD SHOP

Schadler Kramer Group Wins $10 Million Account for Borgata Hotel

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SAN FRANCISCO (AdAge.com) -- The Borgata Hotel, Casino and Spa, Atlantic City's first new casino in 13 years, has awarded its $10 milllion advertising account to Las Vegas ad shop Schadler Kramer Group Advertising.

The Borgata, constructed under a partnership between MGM Mirage and Boyd Gaming, is scheduled to open next summer.

Advertising to promote the opening will include TV, radio, print and outdoor ads, as well as a special magazine, Borgata Business, targeting business travelers.