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New Work to Break in March

By Published on .

This story has been corrected. Modernista was not awarded the global account but rather a part of the work. Read the full correction.

BOSTON (AdAge.com) -- Avon Products has called on Boston hot shop Modernista to handle its global account.

There had been no agency of record.

Modernista will continue the "Let's talk" print campaign, with new work breaking in March 2002.

In October, the New York-based company gave independent Wieden & Kennedy, Portland, Ore., a project promoting its new in-store shops.

Avon spent $33.7 million on measured media last year, according to Taylor Nelson Sofres' CMR.

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