AVRETT FREE GINSBERG WINS NASALCROM ACCOUNT

Business Had Been at Arnold McGrath

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NEW YORK (AdAge.com) -- Interpublic Group of Cos.' Avrett Free Ginsberg, New York, has won Pharmacia's Nasalcrom allergy account, according to the agency.

The allergy relief account had been at Havas Advertising's Arnold McGrath Worldwide.

Avrett handles five other Pharmacia brands: Cortaid, Dramamine, Kaopectate, Pediacare and Luden's Cough Drops.

Spending has been volatile on Nasalcrom, ranging from $18.2 million in 1999 to $11.8 million in 2000 to $4.1 million last year, according to Taylor Nelson Sofres' CMR.

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