×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AVRETT FREE WINS ZENITH $30 MILLION ACCOUNT

Bests Hill Holliday, J. Walter Thompson

By Published on .

BOSTON (AdAge.com) -- LG Electronics' Zenith Electronics Corp., Lincolnshire, Ill., has selected Interpublic Group of Cos.' Avrett Free & Ginsberg, New York, to handle its estimated $30 million account, according to people close to the review.

Avrett Free bested Interpublic sibling Hill, Holliday, Connors, Cosmopulos as well as WPP Group's J. Walter Thompson, both New York.

Independent

Related Stories:
ZENITH TALKS TO FOUR SHOPS

Cramer-Krasselt, Chicago, the incumbent since June 2000, did not participate.

Zenith and Avrett Free could not be reached for comment.

The company spent $4.9 million on measured media in the first nine months of last year, according to Taylor Nelson Sofres' CMR.

Most Popular