AVRETT FREE WINS ZENITH $30 MILLION ACCOUNT

Bests Hill Holliday, J. Walter Thompson

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BOSTON (AdAge.com) -- LG Electronics' Zenith Electronics Corp., Lincolnshire, Ill., has selected Interpublic Group of Cos.' Avrett Free & Ginsberg, New York, to handle its estimated $30 million account, according to people close to the review.

Avrett Free bested Interpublic sibling Hill, Holliday, Connors, Cosmopulos as well as WPP Group's J. Walter Thompson, both New York.

Independent

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Cramer-Krasselt, Chicago, the incumbent since June 2000, did not participate.

Zenith and Avrett Free could not be reached for comment.

The company spent $4.9 million on measured media in the first nine months of last year, according to Taylor Nelson Sofres' CMR.

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