US Airways, the nation's sixth largest carrier, tapped independent Eisner to handle its domestic advertising business, which will include work in a variety of media, from TV, radio and print to direct mail and interactive.
Eisner, a 63-year-old agency, has worked on a number of hospitality-and-travel clients over the years, including the launch of Marriott Corp.'s Fairfield Inns, the Washington D.C. Convention and Tourism Corp., and the Go RVing Coalition, an organization of recreational vehicle manufacturers and related industries.
Various Eisner employees also have experience in airline advertising from employment at other agencies. Michelle Roufa, creative director-broadcast, for instance, worked on British Airways while at Publicis Groupe's M&C Saatchi, according to Steve Eisner, president-CEO of Eisner Communications.
From January to September 2001, US Airways spent an estimated $13.6 million in measured media, according to Taylor Nelson Sofres' CMR -- a significant decline from the $32 million spent in 2000. Expectations are that the company will spend over $20 million in 2002, say knowledgeable executives, but US Airways declined to comment on the size of its advertising budget for 2002. Eisner-produced work is expected to debut in mid-February.