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TBC Named Agency of Record for Gaylord Hotels

By Published on .

NEW YORK (AdAge.com) -- Trahan, Burden & Charles, Baltimore, has been named agency of record on the estimated $8 million advertising account for Gaylord Hotels.

The hotel group is a division of Gaylord Entertainment, a hospitality and entertainment company based in Nashville, Tenn.

The company's entertainment brands include the Grand Ole Opry, Acuff-Rose Music Publishing and a minority investments in the Nashville Predators hockey team.

TBC won the account without a review. The incumbent was Yesawich, Pepperdine & Brown, a division of Panoramic Communications.

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