BANK OF AMERICA SHIFTS AWAY FROM DEUTSCH

Large Chunk of Ad Account Moved to Draft

By Published on .

CHICAGO (AdAge.com) -- Bank of America is shifting a large chunk of its advertising account away from Deutsch, New York, to other units within Interpublic Group of Cos., according to executives familiar with the situation.

Draft and Flag
The TV creative work Deutsch handled is being moved to the New York offices of Draft and Flag, an Interpublic entity that coordinates the bank's advertising and in some cases produces creative work. Bruce Nelson, Interpublic's chief marketing officer and top account person on the Bank of America account, runs Flag.

The lion's share of the magazine, newspaper, radio and out-of-home creative that Deutsch performed is also being reassigned to the New York office of Draft.

Media buying
Deutsch retains media buying and planning as well as some creative duties.

A Deutsch spokeswoman had not returned a call for comment by press time. A Bank of America representative didn't immediately return a call. A Draft spokesman referred questions to Interpublic.

An Interpublic spokesman declined to comment on specifics but said, "We proactively move assignments among our companies in order to continually serve the bank better."

$162.4 million
Bank of America spent $162.4 million in measured media last year, according to TNS Media Intelligence/CMR.

This summer Bank of American selected Draft to handle its African-American account, previously handled by independent Carol H. Williams Advertising of Oakland, Calif.

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