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BANK OF AMERICA SPLITS WITH AFRICAN-AMERICAN SHOP

Carol H. Williams Handled Estimated $30 Million Account

By Published on .

NEW YORK (AdAge.com) -- Bank of America Corp. split with its African-American agency of record, independent Carol H. Williams Advertising, Oakland, Calif., representatives of each side said.

One executive familiar with the situation

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said the split revolved around "a major disagreement in how we effectively communicate with African-American consumers" and "major philosophical differences."

Interpublic
A Bank of America spokesman said the bank will look within Interpublic Group of Cos., where it consolidated its $180 million-plus account last year.

Billings on the account were estimated at $25 million to $30 million, with work including creative for print, TV and radio and media planning.

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