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BARBADOS TOURISM TAPS BOSTON AGENCY

ISM to Handle $6 Million Account

By Published on .

CHICAGO (AdAge.com) -- The Americas division of the Barbados Tourism Authority selected ISM, Boston, to handle its $6 million North American advertising account, following a review.

ISM, formerly known as Irma S. Mann, bested Campbell Group, Baltimore; Zimmerman Agency, Tallahassee, Fla.; Blue Elephant, New York; and Tierney Communications, Philadelphia.

Now defunct Publicis Groupe agency D'Arcy Masius Benton & Bowles, New York, held the account for a decade.

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