×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BASEBALL STRIKES OUT FCB

Agency Had Account for Year

By Published on .

SAN FRANCISCO (AdAge.com) -- Major League Baseball has parted with its agency, Interpublic Group of Cos.' Foote, Cone & Belding, San Francisco and New York.

FCB had the account for a little more than a year.

Billings on the account were reported at more than $15 million, but most of the media was unpaid as part of tradeoffs and such, an executive familiar with the account said.

Baseball commissioner Allan H. "Bud" Selig is currently testifying before Congress about the sport's financial woes, in which he said teams lost a combined $519 million in 2001.

In addition, the league has yet to undertake discussions with the Player's Association concerning a new labor agreement and the plan to eliminate two teams, which could lead to a work stoppage.

Most Popular