The move comes after the contract between MLB and its former agency, Interpublic sibling Foote, Cone & Belding, San Francisco, was not renewed when it expired Dec. 31.
Spending on that
McCann-Erickson said today the client has consolidated with it all marketing activities, which include not only advertising but strategy, research and integrated consumer marketing. McCann will also develop communications for MLB's All-Star Game, the Century 21 Home Run Derby and the World Series.
MLB estimated billings on the consolidated account will be $25 million to $30 million. There was no formal review.