Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


McCann Gets Global Creative; Universal McCann Gets U.S. Media

By Published on .

NEW YORK (AdAge.com) -- Interbrew assigned U.S. media buying and planning for Bass ale to Interpublic Group of Cos.' Universal McCann, New York, and global creative for the brand to Interpublic's McCann-Erickson Worldwide, New York.

According to TNS Media Intelligence/CMR, Bass received $6.8 million in measured U.S. media last year when it was marketed by Diageo.

McCann already handles Rolling Rock and Dos Equis beer brands, marketed through a joint venture of Interbrew subsidiary Labatt Brewing Co. of Canada and FEMSA Cervesa of Mexico.

Most Popular