BASS ALE SELECTS IPG UNITS FOR AD WORK

McCann Gets Global Creative; Universal McCann Gets U.S. Media

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NEW YORK (AdAge.com) -- Interbrew assigned U.S. media buying and planning for Bass ale to Interpublic Group of Cos.' Universal McCann, New York, and global creative for the brand to Interpublic's McCann-Erickson Worldwide, New York.

According to TNS Media Intelligence/CMR, Bass received $6.8 million in measured U.S. media last year when it was marketed by Diageo.

McCann already handles Rolling Rock and Dos Equis beer brands, marketed through a joint venture of Interbrew subsidiary Labatt Brewing Co. of Canada and FEMSA Cervesa of Mexico.

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