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BATES LOSES CARTER-WALLACE ADS

Church & Dwight Moves $25-$30 Million Accounts In-house

By Published on .

CINCINNATI (AdAge.com) -- Church & Dwight, Princeton, N.J., said it moved in-house an estimated $25 million to $30 million in advertising for brands acquired last year from Carter-Wallace.

The work had been with Cordiant Communications Group's Bates Worldwide, New York.

Brands involved

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are Arrid antiperspirant, Nair depilatories, Trojan condoms and First Response home pregnancy test kits.

Church & Dwight already handles its Arm & Hammer baking soda, personal-care and household products brand in-house, contracting out for creative services.

In addition, following a closed review, Church & Dwight on Jan. 25 named DeVito/Verdi, New York, as a creative resource for undisclosed brands.

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