Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


$30 Million Creative and Media Account at Stake

By Published on .

NEW YORK (AdAge.com) -- Six agencies have advanced as semifinalists in Bausch & Lomb's review for an agency to handle creative and media responsibilities.

WPP Group's J. Walter Thompson; Omnicom Group's BBDO Worldwide and Cline Davis & Mann; Interpublic Group of Cos.' Gotham and Foote, Cone & Belding Worldwide; and Bcom3 Group's D'Arcy, Masius Benton & Bowles, all New York, will meet with the company at its Rochester, N.Y., headquarters later this month.

Following those interviews, the six agencies will be cut to three. After visiting the agencies, two finalists will be tapped.

A final decision is expected in October. Joanne Davis Consulting is handling the review, estimated at $30 million in billings.

Most Popular