BAUSCH & LOMB TAPS INTERPUBLIC

Three Agencies to Handle $30 Million Account

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NEW YORK (AdAge.com) -- Bausch & Lomb, Rochester, N.Y., has selected three Interpublic Group of Cos.-owned agencies to work on its $30 million U.S. account.

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Gotham, public relations firm Weber Shandwick, both New York, and Parsippany, N.J.-based Torre Lazur Communications will provide marketing communications for the company.

The team bested WPP Group's J. Walter Thompson and Omnicom Group's BBDO Worldwide and Cline, Davis & Mann, all New York, in a review that was managed by Joanne Davis Consulting, New York.

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