BBDO's Simon Bond Named Interpublic's Chief Growth Officer

Omnicom Veteran Will Be Responsible for New Business, Agency Collaboration

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Longtime BBDO executive Simon Bond is leaving the agency to become chief growth officer at holding-company rival Interpublic.

In the newly created position, Mr. Bond will be responsible for "driving Interpublic's growth initiatives across the network" and will report to Philippe Krakowsky, exec VP-chief strategy and talent officer, the company said in a statement.

Part of the impetus for Mr. Bond's hire was to buttress new-business expertise at the holding-company level as giants like Interpublic, WPP, Omnicom and Publicis are seeing more holding company-level pitches. There are also an unprecedented amount of media pitches, and collaboration between sibling agencies is more critical than ever. Holding companies have built out what Interpublic CEO Michael Roth calls "open architecture" holding-company-level agency solutions for clients like Microsoft, and presumably, IPG will work to create more under Mr. Bond.

"Simon has a proven track record of building business and delivering integrated-marketing solutions for many of the world's largest and most-sophisticated clients. He has a deep understanding of both the current media environment and all its marketing verticals," said Mr. Krakowsky in a statement. "Increasingly, clients are asking us for 'best-of-IPG' solutions involving multiple parts of our company. Simon will be an asset to our agencies' business development teams, focusing our new-business activity around best practices, and ultimately driving growth across the group."

Mr. Bond, 40, spent at least 15 years at Omnicom's BBDO, most recently as global chief marketing officer, a role in which he was responsible for new business and innovation across the BBDO network globally. Mr. Bond was named global CMO in 2011 after spending two years as the agency's North American CMO. For nearly four years prior to that, he was he regional managing director of Asia Pacific, where he worked to grow the offerings of BBDO and Proximity, the agency's digital and direct network, across the region. Earlier in his career he was regional managing director of the Middle East and North Africa for BBDO and was also the global account director for Emirates Airlines and Skywards when he was based in London. Mr. Bond began his career at Omnicom's PR firm Ketchum as a business development manager.

"I am sad to be leaving all my friends and colleagues at BBDO, but I could not be more excited about joining IPG," said Mr. Bond in a statement. "There's tremendous momentum at the company, apparent in its industry-leading organic growth and some big recent wins. Michael, Philippe and the leadership team are both collaborative and modern, which is positioning them to win in the market. In my new role, I hope to continue building this culture of growth and winning, and look forward to helping current and potential clients benefit from IPG's unique open architecture model and roster of agencies," Mr. Bond added.

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